DOUBLE L MEDIA
DOUBLE L MEDIA
Project Services
Social Media Management
Videography
Photography
Graphic Design
Website Management
As Waterford FC's exclusive media partner, our responsibility lies with the overarching media operations and strategy from season long campaigns to day-to-day content. If its Waterford FC and its online, we did it!
League of Ireland match coverage
For every SSE Airtricity LOI Premier Division matches our on-site team provide match coverage and handle all social media updates, interviews, etc in realtime.
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Puma collaboration launch
A big milestone for the club to partner with a sportswear giant, Puma, required a comprehensive collab strategy from visuals to branding.
new player signings media
The off-season, full of last-minute player signings flying in from abroad requiring media to be captured and announcement strategies created and executed.
home kit launch
'THE' kit launch in League of Ireland for 2025! The reception this received made it a landmark campaign for the season and what a story it was!
away kit launch
After securing and reserving access to an underground carpark for filming, the kit design went hand-in-hand with the location and backdrop.
third kit launch
Filmed and photographed entirely in our in-house studio, a unique colour combo and style for the club deserved the attention to detail it got for the launch.
casual 'terrace' range
Filmed and photographed in our in-house studio, we brought beanbags, coffee, phones and other casual props for the clubs' everyday leisure range promo.
pre-season ticket campaign
An important campaign every year for any club, the strategy; to resonate with fans but to convert into sales as a significant income generator for the club.
puma training + leisure range
Filmed and photographed in-house in our studio, we got creative with our black backdrop and lighting to bring the media on par with that of a main kit launch.
Match Media Coverage
Responsible for the promotion of all home games to optimise ticket sales and fan interaction and engagement on a match day to drive merchandise sales and other revenue income streams.
When 50,000 people are waiting for a live update instantly... all channels require realtime coverage of every kick of the ball for 90+ minutes.
3 hour pre-match media coverage lead up with interviews, footage, fan interactions, etc
2 hour post-match reaction from management, players and fans are all communicated through official club platforms and national broadcasting.
Along with pitch-side during match photography of all the action.
...All for every match of the season!
Puma x WFC Collab
We strategised the full PUMA x Waterford FC collaboration from inception, visuals, styling, content, PR releases and delivery through to launch. BLOCK E is a iconic area in the stadium so we sourced a underground carpark with a BLOCK E sign as the theme for the media shoot.
New Player
Signings
The circumstances of every new player signing is different, from player position, race, nationality, contract term, timing etc, all taken into consideration when strategising the announcement process and media capturing, all often done last-minute or overnight as a deal is closed over the line.
10+ Signings all managed within a 6 week period
Home Kit Launch
We led the fast-paced strategic media blitz behind the PUMA x Waterford FC home kit launch, From receiving the kit to executing a full-scale shoot and launch in under 3 days, we handled everything, from creative direction, photo and videoshoot and logistics to a full PR release and social rollout. Despite tight deadlines, our team delivered a flawless launch through agility, precision, and a commitment to exceeding expectations.
Away Kit Launch
Back to the carpark we used to launch the PUMA collaboration, we choose to use the same backdrop and location for the PUMA x Waterford FC away kit campaign, the car dark background allowed the light coloured kit to stand on its own.
Third Kit Launch
Filmed in our in-house studio, we casted Waterford FC leading goal scorer, Padraig Amond and his son Eoghan to feature in the PUMA x Waterford FC third kit campaign, gold standards.
Casual 'Terrace' Range
A relaxed, casual and 'behind the scenes' style photoshoot was themed for the launch campaign of the Waterford FC ''Terrace'' range with Captain Darragh Leahy and marquee signing Matty Smith.
Season Ticket
Campaign
The big revenue generator for the club prior to season commencement is season kit sales. Themed in hand with the carpark PUMA launch and away kit campaign, we styled the season ticket promo around a shopping cart, because whether your shopping in-store or online, what do you put your items in?
With record match attendances over the last two seasons, its safe to say our season ticket campaigns have been a resounding success but like every element of any client, we're pushing to exceed expectations everytime.
Puma Training Kit
Filmed in-house in our studio, we opted for our black backdrop to allow the unique and first in the clubs history choice of a 'light' blue really make a bold statement and again record sales figures are our leading KPI.
